Live Undiscovered Music (LÜM) is a social music streaming application powered by a connected community of emerging artists, listeners, and music curators on the rhythm of what’s hot in the underground music scene. Launched in 2019, LÜM empowers creators to form personal connections with listeners through interactive features of a social media platform to build and grow their careers. LÜM is the nation’s first fully-free streaming application to introduce support through virtual gifting. Artists and listeners can now show and send their support directly to the creators they love through the click of a button.